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0 Digby's Elite product Dug has an awareness of 7 2 % . Digby's Dug product manager for the Elite segment is determined to have
Digby's Elite product Dug has an awareness of Digby's Dug product manager for the Elite segment is determined to have more awareness for Dug than Andrews' Elite product Able. She knows that the first $ in promotion generates new awareness, the second million adds more and the third million adds another She also knows onethird of Dug's existing awareness is lost every year. Assuming that Able's awareness stays the same next year out of the promotion budgets below, what is the minimum Digby's Elite product manager should spend in promotion to earn more awareness than Andrews' Able product?
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