01. how the does the linkage b/w retailing and the consumer behavior of EGG Box effect these (5+5+5). Attempt any three of these only: . Advertising and retail outlet of EGG BOX b. Push & pull strategy of EGG BOX and digitalization c. In store purchases and retail outlets of EGG BOX d. SKU Management of EGG BOX and Retail loyalty Q2. How the culture of buying eggs from Kirayana stores, would either help EGG BOX or put them on challenge to sell Egg BOX premium products to the mind set of consumer behavior that "Egg quality does not matter". (7.5)