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( 1 1 ) 2 . The complete set of Kellogg's offerings representing its includes ready - to - eat cereal, toaster pastries, wholesome portable

(11) 2 .

The complete set of Kellogg's offerings representing its includes ready

-

-

eat cereal, toaster pastries, wholesome portable breakfast snacks, cookies, crackers, and natural and organic brands.

product line

marketing mix

product variability

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