1: 1. List any 2 Principles of Effective Communication and Explain how you would practice in a business organization. 2.What are the ways of managing difficult conversations in business? Explain each with examples. 3. What are the ways of improving ease of reading? Discuss any two with practical examples. 4. Provide weblink for a 'Press Release Style Blog' of your own choice and write 5 critical review points (Example: Your likes and dislikes