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1 1 point Market segmentation refers to those characteristics of a product that make it superior to competitive substitutes. aggregating prospective buyers into groups that
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Market segmentation refers to
those characteristics of a product that make it superior to competitive substitutes.
aggregating prospective buyers into groups that have common needs and will respond similarly to a marketing action.
identifying small groups of customers with dissimilar needs.
aggregating prospective buyers into groups and selecting only those whose needs cannot be met by competitors' products.
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