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1 . 1 . Read through: a . How Causewashing Deceives Consumers - Truth in Advertising; and b . Unmasking Causewashing: How it Serves as
Read through: a How Causewashing Deceives Consumers Truth in Advertising; and b Unmasking Causewashing: How it Serves as Hidden False Advertising thelangelfirmcom why is kfc in canada accused of causewashing because of breast cancer? give credible sources and articles In your own thoughts, what are the concerns of causewashing in this context? How does causewashing affect the brand and consumer confidence? What would you recommend the organization do as an alternate, ethical means of corporate philanthropy, giving, volunteerism or sponsorship as part of their CSR strategy instead?
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