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1 2 . 2 8 Jay Olsen, a writer of novels, jus his com - pleted a new hriller nowel. A move compary and a

12.28 Jay Olsen, a writer of novels, jus his com-
pleted a new hriller nowel. A move compary and a
TV nework both want exdusive rights to market his
new title. If he signs with the network, he will rexive
a single lump sum of $900, but if he signs with the
movie compuny, the anount he will receive depends
on how successul the mowie is at the box oflice. (All
$ units are in thousends.)
TV Network $900
Movic
(a) Which oplion would you recommend based
on the expected moneliry value (EMV) crite
rion? (Assume that be is a risk-neutral peron
interested in maxinizing the capected monetary
value.)
(b) How much would he be willing to pay to know
the true siate of nature?
(c) Jay can send his nowel to a prominent movic
critic to asess the poicntial box office sueces.
Fron his past experiene, the movie critic's reli-
ability of prodicting the box office success is as
follows. Favorable prediction means that it is
highly likely the movie would be a box oflice
sweds. II will cos $20 lo get his now walu-
alod by the movie critic.
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