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Introduction Learning Outcomes After reading this chapter, you should be able to answer these questions: 1. What are the traditional forms of organizational structure? 2. What contemporary organizational structures are companies using? 3. Why are companies using team-based organizational structures? 4. What tools do companies use to establish relationships within their organizations? 5. How can the degree of centralization/decentralization be altered to make an organization more successful? 6. How do mechanistic and organic organizations differ? 7. How does the informal organization affect the performance of the company? 8. What trends are influencing the way businesses organize? EXPLORING BUSINESS CAREERS Elise Eberwein EVP of People and Communications, American Airlines As executive vice president of people and communications at American Airlines, Elise Eberwein's role within the structure of the organization might not be readily apparent. After all, you might ask, doesn't corporate communications typically involve marketing? And what does that have to do with organizational structure? As it turns out, quite a bit at the world's largest airline