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1 2 . List the elements of the Marketing mix. Briefly explain how each relate to sports marketing.
List the elements of the Marketing mix. Briefly explain how each relate to sports marketing.
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Strategic Management Concepts and Cases
Authors: Jeffrey H. Dyer, Paul Godfrey, Robert Jensen, David Bryce
1st edition
978-1119134763, 1119134765, 978-0470937389, 470937386, 978-1118976586
