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1 2 Which of the following statements about marketing environment forces is NOT true? a . They do not influence customers' reactions to a firm's
Which of the following statements about marketing environment forces is NOT true?
a They do not influence customers' reactions to a firm's marketing mix.
b They influence customers by affecting their lifestyles, standards of living, and preferences and needs for products.
C They fluctuate quickly and thereby create threats to a firm's marketing mix.
d They may create opportunities as well as threats.
e They influence whether and how a marketing manager performs certain marketing activities.
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