Julie was shopping at the mall when the Grand Opening celebration of a new bookstore caught her eye. She wandered in and one of the store clears handed her a complementary gift$-$ a lovely journal. Although she didn't need to purchase any books that day, she will stop back in to that store the next time she is in the mall.

Instrumental Conditioning

Behavior:

Consequence.

Expected Change

Classical Conditioning

Uncond. Stimulus:

Neutral$/$Cond$.$ Stimulus:

Uncond.$/$Cond$.$ Response: