$1$:$43$

Module $3$ challenge $-11$ of $11$

QUESTION $11/11$

Consider the following scenario: To build better relationships with their email subscribers, a business updates how they send email: They address recipients directly, send event promotions, and follow up on previous interactions. They also decide to send emails to groups of subscribers based on location. What email marketing techniques is this business using?

$1$ point

Customization and personalization

Personalization and segmentation

Spam and customization

Paid social media and spam

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