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( 1 7 ) 2 . In thinking about the channel structure, the level of difficulty a manufacturer experiences in getting retailers to purchase its
In thinking about the channel structure, the level of difficulty a manufacturer experiences in getting retailers to purchase its products is determined by
A the degree to which the channel is horizontally integrated.
the degree to which the channel is vertically integrated.
C the degree to which the manufacturer works with offprice retailers.
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