$17.$ Customers have different types of needs. Which are true statements about 'implicit' needs?

Select from the options below:

A$.$ Needs expressed directly by customers during qualitative research

B$.$ Needs that customers acknowledge but do not prioritise highly enough to sway a purchasing decision

C$.$ Needs that influence buying behaviour, though the customer may not recognise or state them

D$.$ Needs that customers have but are not yet satisfied, as currently no products or services exist to serve them