1) A bank runs an online customer survey with the following questions:

1. Please rate the following services we provide, on a scale from 1 (=very dissatisfied) to 6 (=very satisfied).

a. Design of our new e-banking app

b. Layout of our new bank branches

c. Responsiveness of our hotline

d. Friendliness of our staff

e. Clarity of our bank statements.

2. On a scale from 1 (=very unlikely) to 6 (=very likely), how likely is it that you would recommend our bank to a friend?

What problems do you see with these two questions (200 words max)?

2) A popular wisdom says that Italian restaurants will refuse to put pineapple on a pizza. Lets assume that this is true and that Italians are the only customers who hate pineapple on their pizza. If a pizza chain would do a global conjoint analysis, how would you be able to identify the Italian respondents by looking at the results of the conjoint analysis (200 words max)?