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1. A company's digital marketing strategy should be integrated with its overall business strategy in order to gain the optimal results, otherwise, digital marketing effort
1. A company's digital marketing strategy should be integrated with its overall business strategy in order to gain the optimal results, otherwise, digital marketing effort cannot be effective. Critically discuss the above statement .?
2. The concept of the generic product life cycle cannot be used as a marketing planning tool by marketing and product managers in an organization when the business environment is turbulent. Critically discuss the above statement.?
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