Question
1 a. Identify a brand of soft drink. Utilizing design thinking process, design a viral marketing campaign targeted at teens. b. Discuss the challenges marketers
1
a. Identify a brand of soft drink. Utilizing design thinking process, design a viral marketing campaign targeted at teens.
b. Discuss the challenges marketers might encounter when implementing this viral campaign
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Essentials of Marketing Research
Authors: Barry J. Babin, William G. Zikmund
6th edition
9781305688094, 1305263472, 1305688090, 978-1305263475
