Question
visit YouTube to search for and view several past Super Bowl ads. Compare Super Bowl ads over the last few years. Discuss what types of
visit YouTube to search for and view several past Super Bowl ads. Compare Super Bowl ads over the last few years. Discuss what types of strategies were used. Have the strategies changed over time? If so, why do you think they have? If not, why not? Which strategies do you think are the most successful?
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Essentials of Marketing Research
Authors: Barry J. Babin, William G. Zikmund
6th edition
9781305688094, 1305263472, 1305688090, 978-1305263475
