1. A latent market is one that does not exist at the moment, but conditions and trends can be identified that indicate a future emergence of needs.

Select one:

True

False

2. What does BERI stand for?

a.Business Economic Relationship Index

b.Business Environment Risk Index

c.Business Environment Relationship Index

d.Business Economic Risk Index

e.Building and Evaluation of the Rate of Infrastructure

3. Sex, age, income level and social class are which type of variable?

a.Psychographic

b.Objective

c.Demographic

d.Behavioural

e.Geographic

4. The Grameen foundation supports micro-entrepreneurs in Asia, Latin America, Middle East, North Africa and sub-Saharan Africa.

Select one:

True

False

5. Which one of the statements below is true regarding marketing in the future?

a.All companies will halt international marketing.

b.International marketing managers will have less responsibility.

c.Prices will not fluctuate on a world market.

d.Customers will remain a major focus.

e.All of the above are true.

6. Market entry in an existing market would be difficult unless a company has a superior product or an entirely new concept to offer the market.

Select one:

True

False

7. Foreign research refers to the conducting of a research project across nation or culture groups.

Select one:

True

False

8. Which of the following is not one of the categories in the 12 C framework?

a.Caveats

b.Choices

c.Capacity to pay

d.Collaboration

e.Concentration

9. Which type of product, represents an innovation and is thus likely to have a significant competitive advantage?

a.Innovated product

b.Improved product

c.Non-competitive product

d.Breakthrough product

e.Competitive product

10. Analogy estimation is used where there is a lack of market data.

Select one:

True

False