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1) A marketing consultant for a cereal company investigates the effectiveness of a TV advertisement for a new cereal product. The consultant shows the advertisement

1) A marketing consultant for a cereal company investigates the effectiveness of a TV advertisement for a new cereal product. The consultant shows the advertisement in a specific community for one week. Then the consultant randomly samples adults as they leave a local supermarket to ask whether they saw the advertisements and bought the new cereal. The results are shown in the table below.

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Saw the advertisement Didn't see the advertisement Bought the cereal 15 7 Didn't buy the cereal 19 30

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