1) a marketing strategy in the time perspective of 1 year so that the eatery you know enters the Mathallen, in other words becomes a winner on the local market, or you create a marketing strategy in the time perspective of 1 year to become stronger on the market due to a tougher competitive situation after the Mathallen is opened. (50%)
The assignment must be well structured. You must use relevant theoretical models and good argumentation. Feel free to use the following structure:

Introduction

Briefly about the chosen company

Briefly about the situation on the market for the selected company

Briefly about theoretical models you used or will use to answer the assignment

Briefly describe the method you used or will use to answer the task

Brief presentation of data materials you have to use them in the main part

The main part (market strategy): what factors can affect the situation for the company on the market and what measures you propose for the company to achieve its goals?