1. A nominal measure enables respondents to express relative magnitude between the answers to a question and responses can be rank-ordered in a hierarchical pattern.

A. True

B. False

2. What is the goal of qualitative research?

• A. Make accurate predictions about relationships between market factors and behaviors
• B. Gain meaningful insights into relationships
• C. Validate relationships using statistical tests
• D. Test hypotheses and obtain generalizable results
• E. Gain preliminary insight into research problems

3.Cluster sampling provide high level of accuracy of estimating target population.

A. True

B. False