SCENARIO... MAKE a PROJECT ON E-BIKE IN AUSTRALIA

The electrification of transport is a trend among some economies as they attempt to reduce their reliance on fossil fuels. As a result, many companies are creating a range of battery-powered products to meet the growing demand for more convenient and greener forms of transport. One such product is the electric bicycle, r e-bike, which has seen a significant increase in sales in Australia over the last five years.As a result, the industry is rapidly responding to demands which is seeing more and more companies in Australia begin to assemble or manufacturer e-bikes. This serves as the basis for the second assessment, a marketing report, which will use the context of e-bikes.The structure of the report is as follows:

Project Main Points to be cover of E-BIKE in AUSTRALIA (DETAIL EXPLANATION REQUIRED IN EACH POINT)

Question 1: MACRO Environment (PESTLE)

The macroenvironments were discussed in a good amount of detail, drawing on relevant theory and research to clearly "explain them as they relate to the company".

• Political
• Economical
• Social
• Technological
• Legal
• Enrvironmental

Question 2: Segmentation, targeting and positioning: Please discuss in a good amount of detail. Let each section cover key marketing theories and "concepts to help justify their application to the given context (of E-Bikes as a company)". Adequate research also to support the discussion around these concepts.

Question 3: 4 P's

Each of the 4 Ps (product, price, place, promotion) should be discussed in a good amount of detail. Each section should cover key marketing theories and concepts to help justify their application to E-Bikes. Adequate research also to support the suggestions being made regarding how the "new product is to be structured regarding the 4 Ps".

Product

Price

Place

Promotion