1.

A recent news story was posted from a reporter who had gone for a test-drive in a new all-electric luxury car, from the Lucid company. The list price of the car was $170,000; it was loaded with fancy finishes and advanced electronic features and was said to make Tesla cars look and feel 'basic' by comparison. The pricing strategy used by the Lucid company is best described as:

Group of answer choices

A) none of these applies

B) market skimming pricing

C) market penetration pricing

D) target product pricing

E) product-line pricing

2.

The Nest company began as a maker of 'smart,' app-connected thermostats for consumers' homes. When they went on to develop additional Nest products and services, including home security systems, camera doorbells, and keyless door locks, they were practicing:

Group of answer choices

licensing agreement strategy

brand extension strategy

store brand or private brand strategy

multibrand strategy

none of these applies

3.

At present, the shipping companies, the ports, and the trucking companies are each acting as independent actors within the system, and each is working to maximize its own revenues and profits. Which of the following describes this type of system?

Group of answer choices

profit-maximizing conditions

administrated vertically-integrated system

all of these apply

vertical conflict within a distribution system

horizontal conflict within a distribution system

4.

RedBull promotes its energy drink to its target markets by using online, TV, and print ads, its brand website, and its YouTube and other online channels and platforms. This is an example of a _________ strategy.

Group of answer choices

push

omni-channel retailing

vertically-integrated

horizontally-integrated

pull

5.

Online advertising that looks like and functions like the other content surrounding it (rather than standing out as a selling effort) is an example of 'branded entertainment' or 'advertainment.'

Group of answer choices

True/ False

6.

Online visitors can't buy anything at ESPN.com. Instead, the site creates a virtual experience for sports enthusiasts and fans that can be customized to meet their needs. This is an example of what is called an 'indirect marketing website.'

Group of answer choices

True/ False

7.

Competition-based pricing is a variation of break-even pricing.

Group of answer choices

True/ False

8.

Usually, when using consumer sales promotions, a company trains a dedicated sales force to interact with customers.

Group of answer choices

True/ False

9.

When Google Glass experienced a significant decline in sales for its product line, the company temporarily reduced its advertising and sales expenditures for the products in an attempt to improve short-run profits before discontinuing the product line completely. This illustrates a company using a product modification strategy.

Group of answer choices

True/ False