Question
Your company has developed a new kind of nutritious snack food and you are part of a team created to develop the promotion mix for
Your company has developed a new kind of nutritious snack food and you are part of a team created to develop the promotion mix for the new product. Your specific task on this team is to determine the sales promotion activities of the promotion mix. Identify and describe at least 3 possible sales promotion activities the firm could use to promote the new snack food
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Contemporary Business
Authors: Louis E. Boone, Micheal H. Khan, DAvid L. Kurtz, Brahm M. Canzer
1st Canadian Edition
978-1118161739, 1118161734
