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1. (a) There are three types of business buying situation. Explain each type of business buying situation using an example.( 6 marks ) (b) Compare

1. (a) There are three types of business buying situation. Explain each type of business buying situation using an example.( 6 marks )

(b) Compare the business decision-making process for the three buying situations. ( 6 marks ) (c) Differentiate between business and consumer buying decision processes.( 8 marks ) ( Total: 20 )

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