I need to develop a Marketing Plan/Proposal for the following company: Bloomsbury Publishing Fashion Central. I need to come up with the following ideas:

• how to improve the user friendliness on the website
• SWOT Analysis
• Analysis of where Bloomsbury is placed in the market and as a brand compared with its competitors
• analysis of Bloomsbury has positioned itself against its competitors

If anything, could you help me with breaking down the concept of this database and how it is accessible for everyone.

Thank you!