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1. Add the following sections to the campaign brief you have been working on for your previous assessment tasks: a. a section titled 'Schedule', which

1. Add the following sections to the campaign brief you have been working on for your previous assessment tasks: a. a section titled 'Schedule', which will: i. provide an overview of how the schedule will work ii. confirm the length of the campaign, from initial research (which you outlined in Assessment Task 1) iii. provide details on the service providers you will be using for this campaign, including how you determined their suitability for this campaign (based on value for money, legal requirements, etc.) and at which stages of the campaign they will be needed for iv. produce an advertising schedule using Excel or appropriate software, including: details on research components, creative, media and production requirements; milestones for monitoring progress against budget and scheduling requirements; and a key in the schedule to explain what each of the elements are v. overview the advertising objectives and targets, including how and at what point in the scheduling these will be measured for effectiveness, and what steps will be taken if objectives are not met at any of the milestones. b. a conclusion, with final notes

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