Question
Provide the information for Coca Cola company 1- Current Marketing Situation Analysis:Market/Industry Analysis (size, growth, trends).Value Chain Analysis: How does the company deliver value currently.Customer
Provide the information for Coca Cola company
1- Current Marketing Situation Analysis:Market/Industry Analysis (size, growth, trends).Value Chain Analysis: How does the company deliver value currently.Customer Segmentation (customer base: demographics, psychographics, geographic, other?).Competitor analysis (existing competition, potential competitors, product substitutes).Positioning Statement for the company
2-Company's current Digital Marketing efforts:A discussion of the firm's Internet business model including a concise statement of its value proposition and its Internet revenue streams.Overall marketing strategy.Digital marketing strategies (e.g., website, online advertising, use of social media, email, search).Integration of web presence into overall marketing strategy.Customer service, acquisition, retention strategies.Offline approaches.Marketing relationship objectives from the Customer relationship management.Data acquisition, management, and use.Current performance, metrics, evaluation.Social and regulatory issues.Other relevant issues/topics.
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