Which of the following statements describes the best use of the Internet by John, a marketer, to establish his business units across the globe ?

Relay product information

Accumulate as many friends as possible

Reach out to buyers

Facilitate the marketing process

Facilitate the marketing exchange, obtain customer feedback, and provide product information

Micromarketing is:

a way to segment the market to meet the needs of individuals with the same motives and personality attributes.

developing a very specific marketing mix that will effectively meet the needs of only a small segment of the market.

marketing efforts that are tightly controlled by high-level executives in the organization.

a market segmentation approach in which firms focus precise marketing efforts on very small geographic markets.

creating advertising that is so specific to a certain type of individual that few people outside that micromarket will respond to the message.

The psychographic variable that includes numerous characteristics related to people's activities, interests, and opinion is:

motive.

lifestyle.

stage in family life cycle.

social class.

personality