Question
1. After carefully reading the companion article ( Don't Buy the Wrong Marketing Tech ), and after carefully reviewing the Weekly Think Video with Seth
1.After carefully reading the companion article (Don't Buy the Wrong Marketing Tech), and after carefully reviewing the Weekly Think Video with Seth Godin (How to Get Your Ideas to Spread); provide an executive briefing to the firm's senior management of the following:
a.The importance to the firm's marketing effort of being remarkable,
b.The impact of data hoarding and the shiny new object syndrome, and
Recommend a framework that could provide higher-quality results and would enhance the remark ability of the firm's marketing efforts.
https://hbr.org/2021/07/dont-buy-the-wrong-marketing-tech
https://www.ted.com/talks/seth_godin_how_to_get_your_ideas_to_spread/transcript?language=en
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