1.After carefully reading the companion article (Don't Buy the Wrong Marketing Tech), and after carefully reviewing the Weekly Think Video with Seth Godin (How to Get Your Ideas to Spread); provide an executive briefing to the firm's senior management of the following:

a.The importance to the firm's marketing effort of being remarkable,

b.The impact of data hoarding and the shiny new object syndrome, and

Recommend a framework that could provide higher-quality results and would enhance the remark ability of the firm's marketing efforts.

https://hbr.org/2021/07/dont-buy-the-wrong-marketing-tech

https://www.ted.com/talks/seth_godin_how_to_get_your_ideas_to_spread/transcript?language=en