Question
Advertising may involve high costs, but because of _______, the cost per person is rather small. Advertising may involve high costs, but because of _______,
Advertising may involve high costs, but because of _______, the cost per person is rather small.
Advertising may involve high costs, but because of _______, the cost per person is rather small.
free media
low materials cost
mass reach
low total fixed cost
variable cost
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Contemporary Marketing
Authors: Louis E Boone, David L Kurtz
14th Edition
032458203X, 978-0324582031
