1. All marketing plans have the same objective of increasing sales.

Select one:

True

False

2. When McDonalds commercials end with the recognizable notes from the song Im Loving It, what message strategy is being used?

Select one:

a.

jingle

b.

slogan

c.

mascot

d.

emotional appeal

e.

none of these is correct

3. Public relations is often received as being more objective than regular advertising.

Select one:

True

False

4. When a company sends an advertising message to its target market, the clutter created by all the other ads is known as feedback.

Select one:

True

False

5. What is true about Direct Response Advertising?

Select one:

a.

It is always done via telephone.

b.

It must include a bonus offer.

c.

It is not considered intrusive.

d.

It must include an offer and a call to action.

e.

All of these are correct

6.

What term is used to identify the specific benefit consumers will remember about a product?

Select one:

a.

slogan

b.

message memory

c.

retention

d.

unique selling proposition

e.

none of these is correct

7. Using the AIDA model to create marketing objectives means it is important to create a desire to buy the product before you can get consumers attention.

Select one:

True

False

8. What do we call marketing efforts that are aimed at the distribution chain?

Select one:

a.

direct marketing

b.

professional selling

c.

consumer sales promotions

d.

trade promotions

e.

none of these is correct

9. When the economy is weak, consumers tend to buy more store brands than they do when the economy is strong.

Select one:

True

False

10. When companies introduce a new product to the marketplace, what usually comes first in their objectives.

Select one:

a.

creating interest

b.

developing awareness

c.

building desire to buy the product

d.

generating action from the consumer

e.

All of these are correct