1. An entrepreneur has set up a company to manufacture and marked GPS systems for hunters. He has decided a sales orientation would best suit his new company. What are important consideration for this firm when it adopts this orientatio? What are potential problems of this orientation the owner needs to understand?

 

2. Miracle Sealant company is a busin that makes and sells environmentally safe products to preserve the beauty of tile and stone used on floors, in bathrooms, and on kitchen countertops. Assume Miracle Sealant is operating in an economic recessio. What three marketing strategies can it use to survive this decline in economic activist? Give examples of specific actions the company can take for each of the strategies.