What do you think the differences would be in the selling process for the following products and
Question:
What do you think the differences would be in the selling process for the following products and services? How would managing the sales process differ for each?
• Selling Planter’s Peanuts to your grocer.
• Selling Planter’s Peanuts to Southwest Airlines to be given to its customers.
• Selling telecommunications equipment costing $1 to $2 million to the U.S. government.
• Selling telecommunications equipment costing $1 to $2 million to General Electric.
• Selling five-year leases on prime retail space in Beverly Hills.
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Related Book For
Sales Force Management Leadership Innovation Technology
ISBN: 9781138951723
12th Edition
Authors: Mark W. Johnston, Greg W. Marshall
Question Posted: