Is it possible for a firm to be successful without a market orientation? Can you come up

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Is it possible for a firm to be successful without a market orientation? Can you come up with examples of firms that are not very market-oriented but still are leaders in their competitive marketplace?

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Sales Force Management Leadership Innovation Technology

ISBN: 9781138951723

12th Edition

Authors: Mark W. Johnston, Greg W. Marshall

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Question Posted: Oct 11, 2023 08:20 AM

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Is it possible for a firm to be successful without a market orientation? Can you come up

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It is possible for a firm to be successful without a strong market orientation but it can be more ch...View the full answer

Sales Force Management Leadership Innovation Technology

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