$1.$ Analyze data$$The market research team analyzes and interprets play observations and focus group interviews.

Step $2$: Develop the research plan

$2.$ Offer discount$$Based on focus group feedback, Fisher$-$Price offers an on$-$package discount to reduce price to consumers.

Step $3$: Collect relevant information

$3.$ Observe children$$Researchers watch children playing with "Everyday Heroes" in Fisher$-$Price's "Play Lab."

Step $3$: Collect relevant information

$4.$ Research objective$$Fisher$-$Price wants to determine if kids will play with the toy more if it does not fall over.

Step $5$: Take marketing actions

$5.$ Change name$$Because moms are skeptical about the "Everyday Heroes" name, Fisher$-$Price changes the product's name to "Rescue Heroes."

Step $5$: Take marketing actions

$6.$ Determine constraints$$Fisher$-$Price must specify the limits on time and money available for research.

Step $3$: Collect relevant information

$7.$ Launch product$$Fisher$-$Price launches the "Rescue Heroes" product in test markets.

Step $2$: Develop the research plan

$8.$ Boys like it$$Boys played with the new prototype longer than any toy ever tested.

Step $3$: Collect relevant information

$9.$ Present results$$The marketing team for the "Heroes" product presents results to management.

Step $4$: Develop findings

$10.$ Best approach$$Fisher$-$Price decides that watching children $($observation$)$ would be the best approach to collect data.

Step $5$: Take marketing actions

$11.$ Conduct focus groups$$While children are playing with the new toys, Fisher$-$Price collected feedback on possible marketing tactics from mothers.

Step $1$: Define the problem

$12.$ Monitor sales$$Fisher$-$Price evaluates the results of its marketing changes by monitoring sales in the test markets.

Step $2$: Develop the research plan