1. Anytime Temps is a headhunting company that is thinking of expanding to a developing economy. Black Tie Events, an event management concern, is also thinking of entering the same country's market. Which factor would have the same impact for the two companies in terms of attractiveness of the market?

a high percentage of unemployed people

a low literacy rate

a declining birth rate

a high percentage of wealthy citizens

business-friendly laws and regulations

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2. Many Chinese consumers exposed to American products and trends desire to emulate Americans. This has given the American brands an edge in the ________Blank characteristic for successful exploitation of international growth opportunities.

adaptability

regulatory adjustments

supplier support

3. What is the purpose of a mission statement?

to specify the scope of the activities that a retailer intends to undertake

to attract qualified employees

to describe the opportunities and threats faced by a retailer from external factors

to describe a retailer's internal strengths and weaknesses

to describe the promotional offers provided by the retailer

4. A retail format development growth opportunity involves

using a different retail mix for the same target market.

selling complementary merchandise to the primary product of the main department.

using a different retail mix for a different target market.

using the same retail mix for a different target market.

investing in a new opportunity shares something in common with the retailer's present target market and retail format.