1. As a major retailer specializing in home-improvement products, Lowe's is

considered a category killer. Does that label apply to Lowe's websites?

Explain your answer.

2. How important are exterior and interior atmospherics to the image of a home improvement

store like Lowe's?

3. Lowe's partnered with a software retailer to set up smart-home departments

inside some of its stores. What are the implications for Lowe's retail

positioning?