1. As of May 2018, what challenges had Pataka Tea Co., Ltd faced in recent years? Assess the factors in the internal and external environment that led to those challenges?

2. Analyze the industry competition conditions that Pataka Tea Co., Ltd faced. Identify the key external factors that affected Pataka Tea Co., Ltds strategic decision.

3. Develop a SWOT Analysis for Pataka Tea Co., Ltd to help King develop his strategy. Indicate how each of elements from the four (4)components from your SWOT, can be used to enhance PTs competitive advantage. Each component of your SWO must have at least three (3) elements

4. If you were Phillip King, chairman of PT, what recommendations at least four(4), would you