1. At a convenience store, Brian bought a bag of chips he had never tried before. Driving down the road, Brian opened the bag, took a bite, and realized he had purchased pork rinds by mistake. Being a vegetarian, Brian threw away the chips. Brian felt very little buyer's remorse and soon forgot about the experience. Why?

2. Fred's Heating and Air Conditioning Service is considering using the slogan, "We fix it the first time, every time." Why might this slogan be a bad idea if Fred wants to maximize postpurchase satisfaction? Create a better slogan for Fred.

3.Alex decides to make a donation to the Autism Research Institute. Which component of Alex's attitude toward autism research does this represent?

Group of answer choices

connected component

behavioral component

affordable component

affective component

cognitive component

4. Christopher bought Timberland boots because he felt they were perfect for his outdoor activities. Patrick bought the same kind of boots because he felt they were stylish, especially with the logo clearly visible. The psychological factor driving Patrick's behavior is

Group of answer choices

lifestyle.

his evoked set.

learned behavior.

a functional need.

his universal set.

5. Naomi knows that habitual purchasers make great customers for her coffee shop. How can Naomi attract and maintain habitual purchasers?