(1) At the break-even point

profits are maximized.

variable costs are equal to total fixed costs.

target profit is achieved.

total revenue is equal to total cost.

(2) Firms that have adopted _________ seek to do more than simply sell a product; they seek to learn as much as possible about their customers in order to satisfy them with goods and services over time.

nonprofit marketing

customer relationship management

management by objectives

the marketing mix