1. Based on the industry you have chosen (Station Cold Brew Coffee Company.) and the business sector your business is part of, perform in-depth industry analysis for the domestic and overall global markets. (Use the template below as your guide)

COUNTRY IS INDIA AND CHINA

2. For each of the parameters you should rank the impact and risk for comparison.

Note: This Part of the deliverable # 1 requires that you come to a conclusion as to which market is most attractive and what factors contribute to your conclusion.

Industry and Competitive Analysis	Domestic	Global
What Business Sector would your company be part of?
Identify 3-5 primary competitors. (direct substitutes)
Identify the Share of Market (SOM) that each competitor occupies.
What are the relative strengths of each competitor you have identified?
Do your competitors already have a relationship distributors and/or retailers?
If you have uncovered a relationship (see above), discuss what the structure and benefits are and whether this might impact your decision.
Is there distinct differentiation between the brands? (your product lines measured against the primary competitors)
Is there a history of cooperative pricing between competitors?
Is the demand for the category of product increasing or decreasing?
Will you benefit or be harmed by this outcome?
Can you identify opportunities in which to grow your market share?