1) Based on your analysis of the issues discussed in the article, what is the cause of the problem that Food-delivery companies (such as Uber Eats) actually did not make much money even though their business sky-rocketed during the pandemic? Why?

2) As we move closer to the post-pandemic era, what would you suggest Food-delivery companies (such as Uber Eats) to increase their profitability by modifying their marketing channel strategies? Why do you think your suggestions would work even when consumers' spending on food delivery may dial down to the pre-Pandemic level?