1. Based only on the 'Digital Transformation Comes Down to Talent in Four Key Areas' article and the information in the L'Oreal case, would you predict that the digital transformation / enhancement of the Beauty Babble programme being considered by L'Oreal's digital and creative consumer research department would be successful? Why or why not. 2. Based on the 'Digital Transformation Comes Down to Talent in Four Key Areas' article, which of the digital transformations discussed in all of the cases covered in the course so far do you think was least likely to be successful, and why? 3. Identify a New Zealand organisation that you believe would benefit from transforming the way it uses digital technologies to understand its customers or clients. Explain which technologies you think they should be using (be as specific as you can), and how doing so would improve their understanding of their customers or clients.