1. Betsy habitually stops at the same Starbucks on her way to work each morning. It's conveniently located and easy for her to get in and out of quickly, so she pulls in almost without thinking about it. Betsy's loyalty to this Starbucks is:

Behavioral loyalty

Attitudinal attachment

Active engagement

Sense of community

2.

Which of the following is a component of loyalty?

Convenience

Commitment

Inertia

Low price

Personalization