1. Brands are not only tied to physical products or services and marketing is largely about influencing other's behaviors. Think of one example other than a traditional business setting where a proactive sentiment analysis process shown in the video can be used. The frameworks described in the video should be used in crafting your answer.

2. What are the strengths of the studies Prof. Schweidel describes? Do you have any critiques?

3. What are the key takeaways from the Brand Monitoring studies both with respect to the model development and findings?