Question
1. Briefly discuss what marketing analytics software is and how companies use it to optimize their return on investments on their website and social marketing
1. Briefly discuss what marketing analytics software is and how companies use it to optimize their return on investments on their website and social marketing efforts. 2. Define and describe the functionality of customer relationship management (CRM) systems and how they aid in sales and marketing?
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Answer Marketing Analytics Software Marketing analytics software refers to a suite of tools and technologies that enable companies to collect analyze and interpret data related to their marketing effo...
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
