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1. Briefly introduce your selected company and describe the industry. I don't need a history of the company or a discussion of strategies at

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1. Briefly introduce your selected company and describe the industry. I don't need a history of the company or a discussion of strategies at this stage. This should be no longer than a few paragraphs. 2. After your introduction, in the order you presented the corporate objectives in the framework, complete your write-up/analysis as follows: Company - Disney Plus Corporate Objective 1: (Processes) Marketing Examples - bring those down from your framework but don't analyze. Operational Design - discuss in detail the design examples listed in your framework. This is where I want to see the most information. Analyze what the company is doing with each of its design processes and how it relates back to the corporate objective. Operational Infrastructure - discuss in detail the infrastructure examples listed in your framework and analyze how each supports the operational design processes you described for corporate objective 1.

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