1: BUSINESS REQUIREMENTS Make a name and logo for your business. The logo can be the name in a crazy font in Word or if you want to be creative, you can make one using graphic/photo software. Please don't get hung up on this detail, this is just to help you brand some of the content you will make for this project. Include in this section Name of the Business and Logo Description of the Business Location of the Business Products and Services that you sell/provide Targeted Customers - describe the customers that you will hope to reach using Social Media ** Be sure to use a copyright free option or tools outlined in class to develop a logo or just use a cool font and colour. DO NOT use a copyrighted logo or name of an existing business. SECTION 2: SOCIAL MEDIA REQUIREMENTS Decide on 3 different Social Media Platforms that you will use for your business. Pick any 3 platforms you think will work to promote your business. Describe why they would be a good fit for your business. Here are some examples: 1. Twitter 2. LinkedIn 3. Instagram 4. Pinterest 5. Facebook 6. TikTok 7. Blog sites - Blogger, or other method to fill an article 8. Chat Site - WhatsApp, Google Hangouts, You will make the relevant chat content 9. YouTube - fill the details of what you would include in the video 10. My Business powered by Google 11. Other - If there is something that you think is appropriate that I haven't listed, please feel free to include it. SECTION 3: SET UP FOR EACH SOCIAL MEDIA SITE CHOSEN You picked three social media platforms for your business. Now for each platform, you have to include the following information. **Note you do not have to set these sites up, you can just go through the steps to find the answers to my questions**. For each platform, o summarize the steps to make a business account. If, there is not a business account option, then just outline what is required to set-up the account. o Include the information each social media platform is asking for. So, make up a phone number, address, etc. Each platform will require different information so just make it up as you need to. o Is there anything else that you need to include? If you need a profile picture, or cover photo, you must include it. o Tell me about any paid features that are available o Would these paid features help your business? SECTION 4: MAKE MEDIA AND CONTENT FOR YOUR POSTS This is where you get to be creative! Above you picked three social media platforms, now you will make "mock up" content for each social media platform. What this means, is you do not have to actually make the content on an Instagram account, but you get to use your imagination to pretend to make posts. So, if you picked Instagram - make two "mock-up" Instagram posts. Or if you are familiar with the platforms and want to use a personal account to make, and get a screenshot, that is fine too. SECTION 5: SCHEDULING, MANAGING, AND ANALYTICS Answer the following questions: 1. What are analytics? 2. Why are analytics important to you when you are publishing social media content? 3. For each of the platforms you've chosen, summarize what analytics features they use. 4. In your opinion, why is scheduling content important? 5. When you move forward in your career, do you think you will be using social media to reach people? Why or why not? SECTION 6: CITATIONS Please include citations for all sources used for your project